Case Study: Simple Modern uncovers customer insights faster with Listen Labs

How Simple Modern uses Listen Labs to give back to customers

Simple Modern, an Oklahoma-based drinkware company, faced challenges with the limited scope and slow pace of its traditional customer research. Using in-person focus groups, the team could only gather feedback from about 30 local people, a process that was geographically restrictive and strained their internal bandwidth. They needed a better way to quickly connect with a diverse, nationwide audience to understand customer needs.

Simple Modern partnered with Listen Labs and used its AI interviewer to conduct high-speed, in-depth research. This solution provided feedback from 120 people across the country in just 2.5 hours, a sample size four times larger than before. The insights gained allowed the company to confidently validate new product features, expand their customer personas, and understand the motivations behind purchases, ultimately enabling them to serve their customers better and give more generously.

Simple Modern

Chris Hoyle

Chief Marketing Officer