Case Study: Microsoft achieves faster, more inclusive customer insights with Listen Labs

How Microsoft uses Listen Labs to better understand their customers

Microsoft, a global technology company, faced a challenge in conducting traditional customer research, which was a slow and resource-intensive process that took 4-6 weeks to generate insights, often causing them to miss key opportunities to influence decisions. To better understand their users and improve experiences at scale, they turned to the vendor Listen Labs.

By implementing Listen Labs' AI-powered platform, Microsoft was able to conduct qualitative research much faster and more cost-effectively. The solution enabled them to gather insights in days or even hours, expand research efforts, and collect user stories across different mediums and languages. This resulted in a project for Microsoft's 50th anniversary being completed in a single day instead of the traditional six to eight weeks, at one third of the cost of previous methods, which thrilled the leadership team with its speed and scale.

Microsoft

Romani Patel

Senior Research Manager