Case Study: Chubbies achieves deeper customer insights and faster product innovation with Listen Labs

How Chubbies uses Listen Labs to gather deeper customer insights and drive product innovation

Chubbies, a shorts and apparel brand, faced significant challenges in gathering meaningful customer insights. Their traditional methods, such as binary surveys and focus groups, lacked nuance and were difficult to schedule, especially with younger audiences. This limited their ability to make fully informed, data-driven decisions on product development and marketing, which carried a high risk of costly missteps for the company. To overcome this, they turned to the vendor Listen Labs and its AI-powered research platform.

By implementing Listen Labs, Chubbies was able to conduct scalable, asynchronous video interviews that captured rich qualitative feedback. The solution provided numerous results, including a 24x increase in youth research participation and market validation that was 6x faster. The teams gained deeper visual insights for wear testing and design, leading to improved product fit across sizes and more effective influencer marketing strategies. Listen Labs enabled Chubbies to access high-quality, nuanced customer insights that were previously unattainable for a company of their size.

Chubbies

Lauren Neville

Direcrot of Insights and Innovation