Case Study: Canva achieves faster, scalable human insights with Listen Labs

How Canva uses Listen to efficiently access more human insights

Canva, a leading global platform for visual communication, needed to efficiently understand its 220 million monthly users at a large scale but lacked the time and resources for traditional in-depth research. The company turned to Listen Labs to leverage AI-moderated interviews for accessing rich human insights.

Listen provided an AI-powered solution that facilitated qualitative research at scale, enabling Canva to quickly gather and analyze authentic video responses from international markets. This allowed the research team to eliminate inefficiencies, accelerate analysis, and uncover deeper consumer understandings, ultimately increasing their research capacity and bringing the business closer to its users.

Canva

Matt Harris

Research & Insight Lead for Europe