Case Study: Emeritus achieves 10x faster research results with Listen Labs

Emeritus speeds research 10x with Listen Labs

Emeritus, which makes high-quality education accessible worldwide, faced a challenge scaling its qualitative research. The Market Research and Customer Insights team had high demand for in-depth interviews but lacked the bandwidth to conduct them at the necessary scale. They partnered with Listen Labs to use its AI interviewing platform to gather rich qualitative insights efficiently.

By implementing Listen Labs, Emeritus was able to conduct deep one-on-one interviews, concept test courses, and assess landing pages at a much faster rate. The solution delivered significant results, including a 10x acceleration in data collection and a 20% reduction in low-quality responses. Listen Labs also helped the team nearly eliminate fraudulent submissions, saving considerable time and operational costs while providing more accessible and actionable data insights.

Emeritus