Case Study: Emerald Research Group achieves faster, scalable qualitative insights with Listen Labs

Emerald Research Group’s expanded data insights with Listen Labs

Emerald Research Group, an insights agency specializing in B2B technology, faced challenges with the labor-intensive and time-consuming nature of traditional qualitative research. This made it difficult to scale their projects and provide the rapid, robust data their tech-focused clients demanded. To address this, they turned to the vendor Listen Labs and its AI-powered research platform.

By implementing Listen Labs, Emerald Research Group was able to scale its interview capacity by 3x, conducting 60 interviews in under a week instead of 20-30 over a month. The platform’s real-time analysis tools delivered immediate insights during client meetings, and its asynchronous interviewing feature unlocked simultaneous qualitative and quantitative research. The results included new client confidence in the data, significant time savings, and the ability to reach niche audiences effectively.

Emerald Research Group

Eric Knoben

Partner