Case Study: Cognition doubles activation rate with Listen Labs

Cognition doubles activation with Listen Labs

cognition, the company behind the AI software engineer Devin, faced a challenge in understanding why new users were not successfully reaching the point of experiencing the product's core value during onboarding. They needed to move beyond analytics to see the process through the users' eyes and identify the specific points of friction causing them to churn. They turned to Listen Labs to conduct user research studies.

Using Listen Labs, cognition ran studies that combined interviews with screen recordings of first-time users. This allowed their engineers to directly observe confusion and identify issues, such as users being overwhelmed by too many options or lacking the correct permissions. The insights from Listen Labs enabled the team to quickly ship targeted improvements to the onboarding flow. As a result, the percentage of users progressing from the landing page to merging a pull request with Devin doubled.

Cognition