Case Study: Chubbies achieves deeper customer insights and faster product innovation with Listen Labs

Chubbies reaches 24x more youth participants with Listen Labs

Chubbies, a vibrant apparel brand, faced challenges gathering meaningful customer insights using traditional binary surveys and focus groups. These methods lacked nuance, suffered from groupthink, and were difficult to schedule, especially with younger audiences. To overcome this, Chubbies partnered with Listen Labs to implement its AI-powered conversational research service.

The solution from Listen Labs enabled Chubbies to conduct scalable, asynchronous video interviews. This allowed them to gather rich qualitative feedback, reach 24x more youth participants, and validate marketing strategies 6x faster. The results included deeper insights into product fit and design, a playbook for influencer campaigns, and a significant overall enhancement of their product development process. Listen Labs provided Chubbies with high-quality, nuanced research that was previously beyond their reach as a smaller company.

Chubbies