Case Study: Marks & Spencer scales authentic live shopping with LiSA

M&S drives 2X higher spend with LiSA

M&S, a leading British multi-category retailer, faced the challenge of scaling its live shopping events while maintaining authenticity and engagement for its loyalty program members. They partnered with the vendor LiSA to use its live shopping platform to solve this problem.

Using LiSA, M&S implemented a community-led solution, hosting weekly interactive shows with in-house experts. This approach resulted in an average viewing time of 40%, and live shoppers spent twice as much as regular online shoppers while visiting the site three times more often.

M&S