Case Study: Charlotte Tilbury achieves up to 37% conversion with LiSA-powered live shopping

Charlotte Tilbury drives up to 37% conversion with LiSA

Charlotte Tilbury, a premium beauty brand, faced the challenge of a clunky and non-interactive video-call platform for its online Masterclasses, which lacked a seamless path to purchase. To address this, the brand partnered with vendor LiSA to implement a more engaging social live shopping solution.

Using LiSA's tool for live shopping, Charlotte Tilbury empowered up to 80 brand ambassadors to create interactive, shoppable tutorials directly on its e-commerce site. This solution from LiSA resulted in highly successful live events held 3-5 times per week, with an average viewing time of 15 minutes and conversion rates of up to 37%.

Charlotte Tilbury