Case Study: YANA achieves a modern, inclusive rebrand with Liquorice

Yana celebrates 50 years with a new brand identity by Liquorice

Yana, a pioneering feminist organization supporting victim-survivors of family violence, faced the challenge of modernizing its outdated brand identity and original name to better reflect its inclusive, modern values. The organization engaged Liquorice, a digital agency, to guide it through a comprehensive rebranding process that would honor its legacy while enhancing awareness.

Liquorice developed a new brand strategy, culminating in the new name "YANA" (You Are Not Alone), a visual identity inspired by suffragette colours, and a new mobile-first website. The rebrand was well-received, strengthening YANA's position as a sector leader and making it easier for vulnerable individuals to seek support. The new approachable yet protective identity successfully balanced legacy with modernity.

Yana