Case Study: Ultra Football elevates the retail experience with Liquorice's Boot Finder and Boot Wall

Ultra Football boosts in-store and online engagement with Liquorice

The customer, Ultra Football, a leading Australian football retail hub, partnered with vendor Liquorice and Nike to address the challenge of increasing in-store traffic and online memberships. They sought to create a more valuable and immersive customer experience that connected their online and offline offerings.

Liquorice implemented a human-centered design process, utilizing data analytics and user research to develop a personalized retail solution. This culminated in the creation of the Boot Finder experience, an interactive in-store kiosk that provides product recommendations. The solution delivered a seamless and engaging shopping experience, with Liquorice's work driving strong results and receiving high praise from Nike for its strategic impact.

Ultra Football