Case Study: Twinings achieves a modern wellbeing website experience with Liquorice

Twinings launches a richer wellbeing website with Liquorice in 2 days

Twinings, a world-famous tea company, partnered with Liquorice to reimagine its Australian and New Zealand digital presence. The challenge was to transition the brand from a traditional tea producer to a modern innovator of wellbeing drinks and create a rich, engaging online hub for consumers and suppliers, especially as customer behavior shifted online during the COVID-19 pandemic.

Liquorice implemented a comprehensive digital solution encompassing a full SEO and technological audit, content strategy, UX/UI design, and high-quality content production. This included creating a new website with improved information architecture, full-screen photography, expert video interviews, and written content to establish credibility. Following the launch, Liquorice continues on an SEO retainer to monitor performance and produce ongoing content, successfully helping Twinings connect its audience with products in a new way and solidify its association with wellbeing.

Twinings