Case Study: Spicers sets the pace with Liquorice's Pacesetter paper promotion

Spicers sets the pace in 10 years with Liquorice

Liquerice digital agency partnered with Spicers, a paper supplier, to create a promotional sampler for their Pacesetter paper range. The challenge was to effectively showcase the extensive variety and high performance of this comprehensive stock to an audience of printers and designers, creating a piece that would stand out and engage its target market.

Liquerice developed a sports-themed concept to reflect the "Pacesetter" name, creating a sampler with vivid visuals and evocative descriptions that demonstrated the paper's quality against common printing challenges. The solution, produced in collaboration with Adams Print, resulted in a highly successful promotional artifact that was very well-received by its audience and provided Spicers with flexible assets for a broader campaign rollout.

Spicers