Case Study: SDI Limited elevates Pola’s luxury brand identity with Liquorice

SDI Limited refreshes Pola for global audiences with Liquorice

SDI Limited, the Australian company behind the globally recognized Pola tooth whitening brand, partnered with Liquorice to revitalize its brand identity. The challenge was to modernize Pola's look to better connect with its diverse global audience across both B2B and B2C markets, while maintaining its legacy of trust and quality. This required a comprehensive refresh of logos, packaging, advertising style, and photography.

Liquorice implemented an elegant and minimalist design solution, introducing a new logo, a sophisticated Midnight Blue color palette, and contemporary typography. They produced high-end beauty shots and 3D product renders to bring the new luxury brand identity to life. As a result, Liquorice provided SDI Limited with a complete suite of brand assets and comprehensive guidelines, strategically repositioning Pola alongside aspirational luxury brands and equipping the client to launch the revitalized identity to market with pace.

SDI Limited