Case Study: Kolmeo brings joy to proptech with Liquorice's brand and digital experience

Kolmeo transforms property management with Liquorice's joy-led brand system across 3 touchpoints

Kolmeo, a proptech startup, sought to reimagine the property management experience for owners, tenants, and managers, aiming to inject joy and love into a traditionally tough industry. Their challenge was to develop a holistic brand and digital product that reflected this new philosophy of balance, simplicity, and fun. They engaged the digital agency Liquorice to bring their vision to life.

Liquorice developed a comprehensive brand strategy with 'joy' as its core essence, which was expressed through a vibrant identity system, a new marketing website, and a refreshed app UI. The solution included interactive web elements, playful copy, and a simplified user interface that balanced adventurous branding with usability. As a result, Kolmeo received wonderful internal and external feedback on its impactful and memorable new branding, which serves as a call to arms for their team. Liquorice continues to partner with Kolmeo on ongoing projects.

Kolmeo