Case Study: Kingfisher achieves a next-gen mobile experience brand with Liquorice

Kingfisher launches its new brand and website in early 2022 with Liquorice

Kingfisher, a company aiming to revolutionize mobile device ownership, wanted to establish itself as a next-generation pioneer with a new brand identity and website. They partnered with Liquorice to tackle the challenge of creating a visual identity that could differentiate them from competitors and simply express the many facets of their business, including their FLIP and Nexus sub-brands.

Liquorice developed a comprehensive brand strategy and identity, which included a distinctive wordmark with a horizon graphic device, unique color palettes for each sub-brand, and the tagline "Own Device Freedom." They then designed and developed a marketing website with a custom Wagtail CMS to showcase the new brand. The solution was universally loved upon its launch in early 2022, successfully providing Kingfisher with a sophisticated and flexible brand architecture from which to grow.

Kingfisher