Case Study: InstantScripts improves telehealth navigation and user journeys with Liquorice

InstantScripts transforms telehealth navigation with Liquorice, helping over half a million Australians

InstantScripts, a leading Australian online medical clinic, came to Liquorice seeking to improve their website's user experience. Their challenge was to simplify the complex navigation and information architecture, making it easier for users to find the appropriate telehealth services and overcome key navigational hurdles they had identified.

Liquorice implemented a strategic solution featuring an improved primary navigation system with dynamic mega menus and a personalized questionnaire tool to guide users. This approach replicated the one-on-one guidance of a doctor's office online. The new design, which integrated their marketing and application sites, was future-proofed for flexibility and launched in late 2022, resulting in a simpler, faster, and more logical journey for users to find care.

InstantScripts