Case Study: Hall & Wilcox achieves a smarter, more intuitive website with Liquorice

Hall & Wilcox launches a smarter website with Liquorice after testing on 10–15 users

Hall & Wilcox, a leading independent Australian law firm, experienced significant growing pains as their website could not keep up with their rapid expansion. Their existing CMS was inadequate, and users struggled with basic tasks. They partnered with digital agency Liquorice to address these challenges.

Liquorice employed a comprehensive strategy involving research, user testing, and a new design centered on clarity and a seamless user experience. They developed and launched a new, flexible website with an intuitive information architecture and a contemporary visual design that refreshed the existing brand. The vendor managed the entire process, from development to launch. The new site successfully fixed the confusing user journeys and outdated design of the old website, receiving great internal feedback and capturing the firm's culture and ethos.

Hall & Wilcox