Case Study: genU achieves a faster, more accessible website with Liquorice

GENU boosts website performance to a Google PageSpeed score of 90+ with Liquorice

genU, a major Australian profit-for-purpose organisation providing disability and senior services, faced significant challenges with its outdated WordPress website. The site suffered from limited content management capabilities, an over-reliance on unstable plugins, inconsistent branding, and poor performance and accessibility. genU engaged Liquorice to redevelop their website to address these issues and better support their mission.

Liquorice implemented a headless CMS solution using Craft CMS, which provided a modular and flexible content management system. This approach eliminated plugin dependence, prioritized mobile-first design, and integrated seamless CRM and payment systems. The results included a Google PageSpeed score of ≥ 90, a more stable and secure website, and greater content flexibility for genU's staff, ultimately creating a scalable digital platform that supports the organization's long-term vision.

GENU