Case Study: Geelong Arts Centre creates a more intuitive digital experience with Liquorice

Geelong Arts Centre launches a user-friendly website with Liquorice, built around 5 key personas

The Geelong Arts Centre, a major performing arts venue, partnered with digital agency Liquorice to develop a new website that would express its refreshed brand identity and support significant operational upgrades. Their challenge was to create a digital presence that offered an intuitive and frictionless experience for a diverse range of users, from frequent visitors to event bookers, while also managing a complex build with numerous integrations.

Liquorice conducted comprehensive user research to develop key personas and journey maps, informing a user-friendly information architecture and design. They built a custom solution using the Wagtail CMS, heavily customizing its API to feed a VueJS frontend for complex event filtering. The result was a powerful, user-friendly website that launched alongside the new brand, providing the Arts Centre with a sophisticated digital platform to support its growth and long-term commitment to the creative community.

Geelong Arts Centre