Case Study: Creative Victoria achieves a bold, accessible website with Liquorice

Creative Victoria launches a bold new website in November 2022 with Liquorice

Creative Victoria, a Victorian State Government body dedicated to supporting the creative industries, needed to update its primary website to better represent its values and improve accessibility. Following user research, they engaged Liquorice digital agency to redesign the site using the Squiz Matrix CMS, with goals of improved navigation, responsiveness, and compliance with government standards.

Liquorice implemented a bold, user-centric design that strategically incorporated the client's vibrant brand identity and improved information hierarchy. The solution featured an intuitive mega menu, sophisticated filtering for grants and news, and a comprehensive toolkit of flexible components for future use. The resulting dynamic website, built by Creative Victoria's internal team with Liquorice's designs, successfully launched in November 2022.

Creative Victoria