Case Study: Craft launches a refreshed digital platform with Liquorice

Craft launches a refreshed website in time for 2021 Craft Contemporary with Liquorice

Craft, a long-standing promoter of hand-crafted practice in Australia, faced the challenge of updating its entire digital presence to support its evolution into a robust online platform for makers, retail, and events. They engaged Liquorice to develop a comprehensive new digital strategy and to design and build a new website that could integrate these complex needs.

Liquorice implemented a solution that balanced the needs of diverse audiences, utilizing a headless CMS (Wagtail) with a VueJS frontend and Shopify integration. The new website provided Craft with a modular, easy-to-maintain structure and a design that showcased their visual content. The project was successfully launched for the 2021 Craft Contemporary event series, giving the client full control over their site and creating an integrated platform for their community.

Craft