Case Study: APAC achieves a refreshed brand identity with Liquorice

Australian Psychology Accreditation Council refreshes brand in 2020/21 with Liquorice

The Australian Psychology Accreditation Council (APAC) sought to redefine its brand strategy and refresh its identity. The organization appointed the digital agency Liquorice to collaborate on this initiative, which was run as a rapid sprint process.

Liquorice implemented a comprehensive solution that began with a strategic brand workshop. The resulting brand refresh saw APAC confidently embrace its acronym with a new logo and visual identity, symbolizing the positive ripple effect of its work. The agency delivered a complete and future-proof brand system, documented in easy-to-follow guidelines. According to APAC's CEO, the response from staff and stakeholders to the fresh, contemporary look was tremendously positive. Following the project, Liquorice's client successfully rolled out the new identity across a new website and all printed and digital communications.

Australian Psychology Accreditation Council (apac)