Case Study: ACMI transforms its digital museum experience with Liquorice

ACMI launches a $40 million digital transformation with Liquorice

The Australian Centre for the Moving Image (ACMI) embarked on a major digital transformation to complement a $40 million physical renovation and a new brand. The challenge, intensified by the need for a strategic pivot due to Covid-19, was to create a deeply integrated online experience that mirrored and extended the in-person museum visit. ACMI engaged digital agency Liquorice to develop this new digital platform.

Liquorice created an immersive website for ACMI featuring online exhibitions like 'The Story of the Moving Image' and a unique 'Lens' experience that allows users to digitally collect artworks. The solution involved a full suite of services from Liquorice, including digital strategy, UX/UI design, and development. Since its launch, the website has received rave reviews globally, successfully reimagining the museum experience and achieving ACMI's vision of intertwining physical and digital content.

Australian Centre for the Moving Image (acmi)