Case Study: Threadless achieves instant, photorealistic on-demand product imagery with LiquidPixels

Threadless - Customer Case Study

Threadless, the artist-driven e-commerce company known for crowdsourced apparel, accessories and home goods, faced growing imagery demands: thousands of designs across hundreds of products, 3D draping on curved surfaces, realistic embroidery mockups, and faster speed-to-market. To solve this, Threadless partnered with LiquidPixels and adopted its LiquiFire OS platform (including Blaze and the Embroid and Drape features) to automate and standardize product imagery.

LiquidPixels implemented a dynamic-imaging workflow that uses one master image to generate on-demand, photorealistic mockups, embroidered previews, and complex 3D drapes for multi-panel items. The result: what used to take weeks of manual prep is now instantaneous, Threadless can generate hundreds of thousands of lifelike preview images on the fly, reduce staffing and project timelines, and rapidly launch complex Artist Shop products like leggings, shoes and backpacks.

Threadless

Jake Nickell

Founder & CEO