Case Study: Personal Wine achieves a 12% e-commerce conversion lift with LiquidPixels LiquiFire Dynamic Imaging

Personal Wine - Customer Case Study

Personal Wine, a 17-year leader in personalized wine gifts, needed to improve its online user experience during a 2014 website rebrand to make buying personalized bottles more user-friendly, engaging, and realistic. While researching options, Personal Wine selected LiquidPixels’ dynamic imaging solution to provide better visual proofing for customized labels and engravings.

LiquidPixels implemented its LiquiFire® OS dynamic imaging to deliver a live preview of each personalized bottle, replacing separate proof images and streamlining engraving and label template workflows. The LiquidPixels solution increased Personal Wine’s e-commerce conversion rate by 12%, boosted customer engagement throughout the buying process, and helped improve overall shopping experience and customer loyalty.

Personal Wine

Anthony D’Addeo

CEO