Case Study: Montana Silversmiths achieves a 91% increase in custom orders with LiquidPixels' LiquiFire OS

Montana Silversmiths - Customer Case Study

Montana Silversmiths, the number-one Western jewelry and belt buckle manufacturer, needed a sleeker, more user-friendly way for customers to design and buy customized buckles—previously handled by manual online forms and heavy internal programming. At the 2013 IRCE they found LiquidPixels and its LiquiFire® OS, which matched their vision for an interactive "Buckle Builder" and could be integrated into their site with minimal internal effort.

LiquidPixels implemented the LiquiFire® OS–based Buckle Builder (leveraging features like Assets from Anywhere™), provided training and support, and delivered a real-time, personalized preview and engraving capability for customers. The Buckle Builder helped Montana Silversmiths surpass revenue goals, drove a 91% increase in custom order business in 2015, and now custom orders make up 34% of the website’s intake—while freeing internal resources from extensive programming.

Montana Silversmiths

Melissa Smith

Manager of E-Commerce and Retail Sales