Case Study: Packington Estate achieves stronger engagement and launch momentum with Liquid

Packington Estate boosts cross-channel engagement 888.5% with Liquid

Packington Estate, a 1,000-acre mixed-use estate in the UK, faced the challenge of launching its Wild Packington venture. They needed to articulate a clear narrative connecting the estate's heritage with its future vision in renaturing and regenerative farming to engage councils, stakeholders, and local communities. They partnered with the vendor Liquid for an integrated communications programme.

Liquid built a powerful narrative rooted in the estate's Four Pillars to guide the strategy. Their solution included PR, digital marketing, content capture, refreshed branding, website development, and targeted social campaigns. This approach resulted in massive engagement uplifts, including an 888.5% increase in cross-channel engagement and a 992.9% rise in Facebook interactions. Liquid successfully launched Wild Packington to a more informed and engaged audience.

Packington Estate (UK)