Case Study: Cyrille Regis Legacy Trust boosts awareness and engagement with Liquid

Cyrille Regis Legacy Trust boosts awareness with Liquid’s 2021 Premier League-led campaign

The Cyrille Regis Legacy Trust, a UK-based charity, needed to promote awareness of its work. To meet this challenge, the vendor Liquid provided pro bono management of the charity's social media channels.

Liquid implemented a social media and PR strategy to spread awareness, which included securing LED advertising at a Premier League stadium. The solution helped the trust achieve significant social media growth in 2025, including a high engagement rate and total follower growth. Liquid's passionate and creative approach successfully balanced informative posts with nostalgic content, earning praise from the charity's supporters and its founder.

Cyrille Regis Legacy Trust