Case Study: BMet College builds a unified skills brand for the West Midlands with Liquid

BMet College unites 30+ stakeholders with Liquid

The customer, BMet College, along with other education providers in the West Midlands, faced the challenge of uniting dozens of organizations behind a single, coherent narrative to address regional skills gaps. Their task, under the Local Skills Improvement Plan (LSIP), was to communicate this employer-led initiative clearly to businesses and providers. Vendor Liquid was engaged to tackle this branding and communication challenge.

Liquid's solution began by defining a core story to anchor all communications. They developed the brand through extensive stakeholder workshops and research, then delivered it via a multichannel approach that included a new website, a research report, an animation, and branded toolkits. This created a shared identity and stronger employer networks, driving long-term growth for the region. The vendor Liquid successfully delivered this complex project within an exceptionally tight timeframe, earning high praise from the client for their first-class service and impactful results.

BMet College