Case Study: Birmingham City Council builds a lasting Commonwealth Games legacy with Liquid

Birmingham City Council creates a legacy report and 36 posters in 7 days with Liquid

The customer, Birmingham City Council, sought to capture the success of the 2022 Commonwealth Games and transform it into a lasting legacy for the city. They engaged the vendor, Liquid, to develop a powerful narrative that moved beyond pure financial metrics to highlight meaningful community benefits.

Liquid used a blended storytelling approach, mixing human stories, visuals, a poem, and data into a cohesive narrative. This included producing a 90-page report and 36 citywide posters. The solution by Liquid successfully reframed the Games as a catalyst for long-term pride, providing Birmingham with a confident, unifying story that proved the event's cultural and community value and created a legacy narrative the city continues to build on.

Birmingham City Council