Case Study: Attraction World boosts sales and PPC performance with Liquid

Attraction World boosts sales by £2.2M with Liquid

Attraction World, an international attractions ticket seller, faced a significant downturn in digital performance for its AttractionTix brand following a website re-platform. The company engaged Liquid for digital consultancy and PPC campaign management to address this challenge.

Liquid integrated directly into the customer's team, first fixing fundamental tracking and measurement issues that were distorting campaign data. They then completely revamped the PPC profile for both AttractionTix and FloridaTix, focusing on efficient audience targeting and modernizing campaigns with Performance Max ads. This solution drove a £2.2 million increase in total sales, a 27.49% improvement in profit margins, and an 11.61% increase in return on ad spend, transforming digital performance for both brands.

Attraction World