Case Study: Aston Villa Football Club achieves unanimous planning approval for Villa Park redevelopment with Liquid

Aston Villa Football Club drives 92.9% support for redevelopment with Liquid

Aston Villa Football Club appointed the vendor Liquid to manage communications for its ambitious planning application to redevelop its stadium, Villa Park, and the surrounding areas. The challenge was to oversee this process and conduct a pre-planning consultation with a wide range of stakeholders, including government contacts, the local community, and fans.

Liquid designed campaign graphics aligned with the club's brand and managed communications through various channels, including consultation collateral, engagement events, and social media. The solution resulted in a 1.4 billion total audience reach, 125 pieces of coverage, and over 29,000 website sessions. Crucially, 92.9% of survey respondents strongly supported the plans, and Birmingham City Council unanimously approved the application following Liquid's efforts.

Aston Villa Football Club