Case Study: Factory Direct Craft achieves 13x growth and high-availability uptime with Liquid Web

Liquid Web Helps Factory Direct Craft Evolve from Catalog to eCommerce

Factory Direct Craft started as a small flea-market stall and grew into a 70,000 sq. ft. warehouse eCommerce business offering over 40,000 items worldwide. Rapid expansion—13x sales growth since partnering with Liquid Web—created much higher traffic and an urgent need for reliable, always-on hosting and responsive technical support to serve international customers around the clock.

Liquid Web delivered Managed Engineering and High-Availability hosting, including a high-availability hardware environment and 24/7 support, to eliminate downtime and enable seamless upgrades. The 11-year partnership has kept the site fast and responsive, maintained uptime for a global customer base, and supported Factory Direct Craft’s ongoing growth.

Factory Direct Craft

Jarod Christman

Chief Technology Officer