Case Study: dooce.com achieves automatic scaling, bandwidth savings and community growth with Liquid Web

After Oprah Calls, Dooce Calls On Liquid Web for Load Balancing Solution

Dooce, Heather Armstrong’s widely read blog, suddenly drew enterprise-level attention—including an Oprah mention—which produced wild traffic spikes and bandwidth overages as high as $2,000 per month. Armstrong also wanted to evolve dooce from a standalone blog into an interactive community, but lacked the infrastructure to scale reliably without ballooning costs.

Liquid Web engineered a load‑balancing solution and upgraded the hosting environment to automatically scale and support a new community section within budget. The result was a high‑performance, low‑maintenance platform that handled traffic surges, reduced bandwidth costs, and enabled dooce to grow from a simple blog into a thriving online community.

dooce.com

Heather Armstrong

dooce.com