Case Study: World Health Organization improves global health data access with Liquid Light

World Health Organization boosts digital access with Liquid Light, powering a data portal that drives over 13% of web traffic

The World Health Organization (WHO) partnered with digital agency Liquid Light to address challenges across several of its global health initiatives. Key issues included complex data presentation that was inaccessible to general audiences, fragmented navigation across platforms, and search functionality that did not meet researchers' needs, hindering effective information discovery.

Liquid Light provided a comprehensive solution involving extensive stakeholder research, UX design, and the development of custom digital platforms. This included creating engaging websites, building secure member areas with specialized functionality, and implementing interactive data visualizations. The work by Liquid Light resulted in improved data accessibility for all users, streamlined content management, and enhanced stakeholder engagement across WHO's critical digital properties, which collectively receive a significant portion of the organization's web traffic.

World Health Organization (who)