Case Study: Sutton Winson achieves a confident, unified brand with Liquid Light

Sutton Winson unifies 130 employees across two sites with Liquid Light

Sutton Winson, an independent provider of insurance, risk, wealth management, and employee benefits, faced a challenge with its fragmented brand identity. Different teams had created their own identities, which conflicted with its 'One Team' business strategy and made marketing difficult. Liquid Light was engaged to conduct a rebrand that would create alignment and build a confident, authentic brand.

Liquid Light implemented a comprehensive brand strategy and identity process, including stakeholder workshops to develop a guiding policy and a new brand framework. The solution included a new visual identity with a bold, distinctive logo and a central proposition of "Expert advice, shaped around you." The result was a unified and confident brand that gives Sutton Winson the tools for consistent, high-standard marketing communications. Liquid Light successfully delivered a rebrand that reflects the company's authentic strengths.

Sutton Winson