Case Study: Smart Data Research UK achieves a unified brand identity with Liquid Light

Smart Data Research UK builds a unified brand in 5 weeks with Liquid Light

Smart Data Research UK, a new government-funded digital research programme, faced the challenge of creating a distinctive brand to launch its new strategy and motivate people to use consumer data to tackle real-world problems. They engaged the vendor Liquid Light for branding, design, and UI services to develop this new identity from scratch.

Liquid Light facilitated a collaborative design process, which included workshops to define the brand vision. Their solution involved creating a logo, custom illustrations, a website style guide, and comprehensive brand guidelines. The result was a polished and unified brand identity developed within a five-week sprint, providing Smart Data Research UK with a strong, flexible foundation for effective communication and future growth.

Smart Data Research UK