Case Study: Crop Trust secures a future-ready website with Liquid Light

Crop Trust unifies 3 websites and speeds updates with Liquid Light

The Crop Trust, a global organization safeguarding seed diversity to ensure future food security, faced challenges with an outdated website that no longer aligned with its mature brand identity, particularly for its endowment fund. The site's cumbersome animated elements hindered user journeys, and its sprawling, piecemeal content diminished the visibility of important projects beyond its famous seed vault. Liquid Light was engaged to redesign the website and its architecture to better serve its audience.

Liquid Light implemented a solution that included a complete redesign for a more grown-up persona and a streamlined user experience. They consolidated multiple separate websites and CMS installations into a single, unified platform, simplifying content management and improving security. The new site effectively balances dynamic visuals with easy navigation, interlinking projects to engage the public and drive deeper exploration. The result is a technically savvy, accessible website that empowers the Crop Trust communications team and exceeded all expectations, leading to continued partnership with Liquid Light.

Crop Trust