Case Study: Accountability Framework Initiative streamlines its website and user journeys with Liquid Light

Accountability Framework Initiative streamlines user journeys with Liquid Light and TYPO3

The Accountability Framework Initiative (AFi), a coalition focused on protecting forests and human rights, faced user experience challenges with its website. Its navigation had become bloated and muddled, making it difficult for visitors to understand the framework's purpose and to find essential resources. AFi approached Liquid Light to rethink the site's architecture and content presentation to better serve its users.

Partnering with a brand agency, Liquid Light redesigned the website from the ground up. They streamlined user journeys, made resources easier to find, and effectively communicated the framework's benefits. Liquid Light implemented a TYPO3 content management system to empower the AFi team and created a new site that successfully raises awareness of the initiative's core messages while making the framework itself easier to access and use.

Accountability Framework Initiative (AFi)