Case Study: CQUniversity Australia improves student experience with Liquid Interactive

CQUniversity Australia boosts Commonwealth Assistance Form completion by 66% with Liquid Interactive

CQUniversity Australia (CQU) faced a significant challenge with a fragmented digital ecosystem where students had to navigate over 50 disparate systems, leading to confusion and a lack of a single source of truth. This disjointed experience resulted in a high volume of support calls from students unsure of their next steps. To address this, CQU partnered with vendor Liquid Interactive to create a centralized, personalized student portal called MyCQU, built on the Sitecore platform.

Liquid implemented a headless, cloud-based Sitecore Content Hub solution integrated with CQU's existing MuleSoft API platform and Single Sign-On (SSO) system. The key feature was a personalized checklist that guided students through onboarding tasks by connecting to legacy systems for real-time status updates. The solution led to a dramatic improvement, with 82% of new students reporting a positive experience. Measurable impacts included a 66% increase in early submissions of a critical form and a noticeable reduction in student support calls.

CQUniversity Australia (cqu)