Case Study: Freeview Australia boosts organic traffic with Liquid Digital

Freeview Australia boosts organic traffic 150% with Liquid Digital

Liquid Digital partnered with Freeview Australia to address a significant challenge: the digital experience for finding and navigating free-to-air television content was not compelling audiences, despite the quality of the offering. The platform felt outdated and failed to match the depth of choice available, causing users to exit quickly rather than explore.

Liquid Digital reimagined the experience by building a new web platform centered on how people actually search for content, using UX research to shape an intuitive information architecture. The solution delivered outstanding results for Freeview Australia, including a 150% increase in organic traffic, a 40% growth in time on site, and an exceptional Net Promoter Score of 48.

Freeview Australia