Case Study: BlendED National boosts enrolments and launches a national education brand with Liquid Creativity

BlendED National drives a 61.4% conversion rate with Liquid Creativity

BlendED National, a national flexible learning program, needed to build a new brand, website, and marketing strategy to drive enrolments for its launch in Tasmania. The challenge was to quickly connect with families of disengaged young people. They engaged the education brand design agency Liquid Creativity for brand design, development, and marketing services.

Liquid Creativity launched an initial one-page site to capture enquiries while developing a full brand and website built around the concept of student pathways. The solution used warm imagery and targeted Google ads. The campaign delivered a 61.4% conversion rate and a standout 38% click-through rate on brand campaigns, successfully driving enrolments and building awareness for the launch.

BlendED National