Case Study: Arli Homes achieves premium brand repositioning and 133% sales growth with Liquid Creativity

Arli Homes boosts monthly website traffic 5x with Liquid Creativity

Arli Homes, a local volume builder, initially worked with Liquid Creativity to launch as an affordable, architecturally designed home builder. Their challenge was to reposition themselves as a premium, luxury custom architectural brand to attract a different market segment and grow their business.

Liquid Creativity implemented a comprehensive rebranding strategy, which included in-depth research, brand repositioning, and the creation of a new brand architecture with two distinct categories: Arli Custom and Arli Collections. This solution led to significant measurable impacts: a five-fold increase in monthly website traffic, a 40% rise in qualified leads, and a 133% increase in the sale prices of their homes. The vendor, Liquid Creativity, successfully transformed the client into a premium brand attracting high-value customers.

Arli Homes