Case Study: Topgolf strengthens employee experience and career growth with Liquid Agency

Topgolf engages 17,000 associates with Liquid Agency

Topgolf, a food and beverage company with over 17,000 associates, faced a challenge in aligning its workforce to a common brand and transforming its employee experience. Following a new partnership, its culture was perceived as disconnected, and employees viewed their roles as short-term jobs rather than long-term careers. Liquid Agency was engaged to address this employee experience challenge.

Liquid Agency refined Topgolf's mission and values and developed a culture activation campaign titled "The Game is What You Make It." The solution used emotional testimonial videos and new messaging to empower associates, successfully building the belief that Topgolf was a great place to build a career. The campaign changed employee perceptions, though the provided text does not include specific measurable impacts.

TopGolf