Case Study: The Vitamin Shoppe drives repeat purchases with Liquid Agency's subscription experience

The Vitamin Shoppe signs up 600,000 customers in 6 months with Liquid Agency

The Vitamin Shoppe, a leading specialty retailer of vitamins and supplements, faced a threat to its market share from competitors like GNC and Amazon. To drive repeat purchases and remain competitive, they sought to create an auto-delivery service and enlisted Liquid Agency to design an innovative subscription experience that would minimize customer churn.

Liquid Agency developed three opportunity platforms and facilitated a stakeholder workshop to create concepts. After consumer testing, they implemented the "Discovery, delivered" concept for The Vitamin Shoppe’s SPARK auto-delivery service, which offered convenience, savings, and benefits. This solution was highly successful, resulting in over 600,000 customer sign-ups within the first six months and providing the company with renewed relevance and value.

The Vitamin Shoppe