Case Study: Silicon Valley Bank scales brand culture with Liquid Agency

Silicon Valley Bank activates brand culture across 35+ years of growth with Liquid Agency

Silicon Valley Bank, a financial services institution, faced the challenge of scaling its successful brand culture to align with its rapid global growth. To address this, they engaged vendor Liquid Agency for an employee experience audit and to help activate their company values across their global workforce.

Liquid Agency developed a comprehensive strategy that included new values, an employee value proposition, and a roadmap for building an ideal workplace culture. They launched this new vision at SVB's annual global kickoff meeting and supported it with an ongoing values campaign, which included a values workbook for employees. The vendor successfully helped Silicon Valley Bank align its employees, company, and brand to better deliver on its mission.

Silicon Valley Bank