Case Study: Raising Cane’s boosts hiring and growth with Liquid Agency

Raising Cane’s hired 10,000 crew members and drove 17.5% sales growth with Liquid Agency

Raising Cane's, a rapidly growing fast-casual restaurant chain, was facing a challenge with talent quality and retention as it expanded. Turnover was increasing and internal promotions were slowing. The company needed to recruit high-performing employees but its transactional "Now Hiring" messaging failed to stand out or reflect its strong culture. Liquid Agency identified this disconnect in the recruitment marketing strategy.

Liquid Agency developed a new recruitment marketing campaign called "Chickenthusiasts," built around Raising Cane's core brand values of focus and expertise. The campaign positioned a job at the restaurant as a career opportunity for high achievers. This solution successfully attracted a large number of qualified applicants. As a result, Raising Cane's hired 10,000 new crew members in 2020, which contributed to a 17.5% sales growth and 11.4% unit growth during a challenging period.

Raising Cane’s