Case Study: Nothing Bundt Cakes improves hiring and reduces attrition with Liquid Agency

Nothing Bundt Cakes reduces time to hire and regrettable attrition with Liquid Agency

nothing bundt cakes, a bakery chain, faced significant staffing challenges during the 2021 Great Resignation, struggling to attract candidates with generic "Now Hiring" materials. Liquid Agency was engaged to develop a new recruitment campaign that could communicate the unique joy of working at the company.

Liquid Agency created the "Joy is the Job" campaign, which featured real employees and highlighted the creative and joyful work environment. This new branding was incorporated across all recruitment touchpoints, from ads to in-store materials. As a result, nothing bundt cakes saw a reduced time to hire and a decrease in regrettable attrition across its 550 bakeries within the first six months.

Nothing Bundt Cakes